Guy Kawasaki

Former Chief Evangelist of Apple, venture capitalst

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple.

Mr. Kawasaki is the author of ten books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His newest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, released in March, is a New York Times bestseller. The lessons in Enchantment are drawn from Mr. Kawasaki’s tenure at Apple, as well as his decades of experience as an entrepreneur and venture capitalist.

Guy Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Of his time with Apple Computer Inc., Mr. Kawasaki says, “When I saw what a Macintosh could do, the clouds parted and the angels started singing. For four years I evangelized Macintosh to software and hardware developers and led the charge against worldwide domination by IBM. I also met my wife Beth at Apple during this timeframe-Apple has been very good to me. Around 1987, my job with Apple was done. Macintosh had plenty of software by then, so I left to start a Macintosh database company called ACIUS. It published a product called 4th Dimension. I did this for two years and then left to pursue my bliss of writing, speaking, and consulting.”

Mr. Kawasaki’s in-depth knowledge of the high-tech industry combined with his years of management experience enable him to address a wide range of audiences. His particular strength is the ability to quickly understand diverse industries and incorporate his pre-existing knowledge into a highly relevant and customized speech. He routinely gets rave reviews from clients including trade associations, packaged goods companies, service providers, insurance companies, educational institutions, and technology companies. He has spoken for organizations including Nike, Audi, Wal-Mart, Sprint, Hewlett-Packard, IBM, Saturn, Stanford University, TIE, Calgary Flames, The Body Shop, MIT, Forbes, and Aveda.

Guy Kawasaki is highly flexible and is willing to create a speech that is tailor-made for any audience.

TOPICS

The Art of Enchantment

In this speech, Guy Kawasaki explains how to influence people’s hearts, minds, and actions. His message is that the goal is not to get your own way but to bring about voluntary, enduring, and delightful change. The power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals. Topics include how to achieve likability and trustworthiness, how to overcome resistance, how to enchant people who work for you, and how to enchant your boss.

The Art of Social Media Marketing

In this speech and demonstration, Mr. Kawasaki shows you how to use social media like Twitter to increase your sales and marketing reach. This is a tactical and practical presentation that will open the audience’s eyes to what can be done with today’s fast, free, and ubiquitous online tools by someone with more than 140,000 followers on Twitter.

The Art of Innovation

The purpose of The Art of Innovation is to inspire and inform companies to innovate. Guy Kawasaki lays out the strategic steps to create new products and services by calling upon his experience with Apple, as well as his study of dozens of world-class companies. This speech is ideally suited for events whose purpose is to set new standards of excellence and change the world.

 

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＜books＞

＜video＞

■The art of innovation | Guy Kawasaki | TEDxBerkeley

■The Silicon Valley Entrepreneur - Guy Kawasaki