Speaker's Profile


Jim Stengel

Global Marketing Officer, Procter & Gamble (2001-2008) and Author, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

One of the world’s most respected business executives, Jim Stengel reveals the secrets to fostering rapid innovation in order to more meaningfully connect brands and people on a global scale.

Leading at a time of tremendous growth, Jim Stengel served as global marketing officer for $83B Procter & Gamble, universally respected as one of the world’s most innovative companies. Overseeing 7,000 people and an $8B advertising budget, Stengel led the team that reinvigorated P&G’s marketing culture and firmly established it as one of the world’s most admired brand-building companies. Recently named to Fortune magazine’s Executive Dream Team list and known for his “people first” management style, Stengel’s leadership was recognized numerous times, most notably as Brandweek’s Grand Marketer of the Year (2005) and when P&G was awarded Advertiser of the Year at the 2008 Cannes Lions International Advertising Festival. Stengel has leveraged his career at P&G, his role as an Adjunct Professor at UCLA’s Anderson School of Management and his recent work leading his own consultancy that works with the world’s biggest companies to write Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies which is set for release in December 2011. Based on 10 years of global analysis of businesses that grow far faster than their competitors, Stengel’s book—and his keynote presentations—deftly blend timeless truths about human behavior and values into an action framework to drive growth and high performance for businesses of all sizes.


Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

The recession and the tumult we have all faced in its aftermath has solidified some companies as market leaders while others have been forced to shutter their doors forever. What did Chipotle, Apple and Red Bull do right that Circuit City, Linens ’n Things and Borders did wrong, ultimately leading to their failure? Jim Stengel argues the companies that have and will continue to grow sustainably are the ideals-driven brands that inspire their customers, inspire their employees, and in the end, outperform their competitors. In a presentation based on his book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Stengel uses the ten years of empirical research involving 50,000 companies to show how the world’s 50 best businesses—as diverse as Method, Discovery Communications, Pampers and Petrobras—have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this informative presentation, Stengel shows:

  • How to infuse an organization with the passion needed to win in any market condition
  • What skills leaders needs to attract buyers, retain employees and capture market share
  • How to effectively leverage technology to build an organization culture

Innovation Above All: The Key to Organizational Success

There is nothing more important a business leader can do—in both bustling periods and in slow growth times—than to lead the innovation program for a brand or a company. Jim Stengel, the former Global Marketing Officer for Procter & Gamble who currently leads his own global consulting firm working through their most critical strategy issues, is widely known for leading innovation and for his commitment to building leading-edge marketing capabilities. In this presentation, Jim will offer audiences an inside look at how a focus on innovation can lead to stronger results. Participants will learn:

  • The importance of creating a brand ideal and how to inspire innovation to achieve your brand ideal
  • How to organize to maximize innovation
  • How to maximize the value of your brand portfolio and innovate with multiple brands
  • How to search and reapply lessons from the past
  • How to measure innovation performance

Lessons in Leadership – Leading with Principles and Values

Famous for its “leadership factory,” Procter & Gamble has generated more than its share of leaders and prestigious alumni including A.G. Lafley, John Pepper, Steve Ballmer of Microsoft, Scott Cook of Intuit, Meg Whitman of eBay and Jeff Immelt of GE. During his 25 years at P&G, former Global Marketing Officer Jim Stengel worked with and studied many of these leaders as well as many of today’s foremost leadership “thinkers” who consulted closely with P&G—leaders like Stephen Covey, Jim Loehr, Kevin Roberts and Roger Martin. Jim has integrated the lessons of these great thinkers and practitioners into a “Lessons in Leadership” framework that has evolved over the course of his career. Audiences will take away the following:

  • Lessons in leadership, drawing on his experiences and wisdom gained from P&G leaders and business legends
  • Insights from successes and, importantly, failures
  • How ideals, principles and values can be applied by any leader, using real-world stories and examples to make the lessons memorable and drive home key points, including “Designing Your Organization for What You Need to Win” and “Living Your Desired Legacy”

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■Jim Stengel, Global Marketing Officer - P&G

■Jim Stengel Explains The Mevement Behind “”Grow”