Privacy Policy


Policies regarding Handling of Personal Information


  1. Compliance

    JSB will comply with the applicable laws and regulations including “Act on the Protection of Personal Information,” obligations under the applicable ministerial guidelines and this Privacy Policy in handling Personal Information (information which can identify a specific individual).

  2. Use within Specific Purpose(s)

    JSB will use Personal Information only within the scope necessary for the achievement of the purpose(s) of use which has been specified in advance, except for cases in which Sony has obtained in advance consent from the individual who provides his/her Personal Information (hereafter “the individual”) and for cases permitted under the related laws or regulations.

  3. Obtaining Personal Information

    JSB will endeavor to clearly notify necessary information such as purpose(s) of use, names of user(s) as well as contact details and to obtain consent when asking for Personal Information. Sony may record in writing or in voice the contents of transactions and inquiries.

  4. Personal Information of Customers Under Fifteen (15) Years Old

    JSB will make special consideration for the handling of Personal Information of customers under fifteen (15) years old, e.g., to notify clearly in advance to ask such customer to provide Personal Information only upon guardian’s consent.

  5. Security Control Measures

    JSB will endeavor to maintain entrusted Personal Information to be accurate and updated to the extent necessary for the purpose(s) of its use. Sony will take necessary and appropriate security control measures in line with existing technical standards and will implement corrective actions as needed to protect entrusted Personal Information from unauthorized access, leakage, modification, loss, destruction, etc.

  6. Supervision of Subcontractor(s)
  7. JSB may subcontract the processing of entrusted Personal Information to a third party within the scope necessary for the achievement of the purpose(s) of use. Such third party will be selected after confirming sufficient level of information security, and Sony will exercise necessary and adequate supervision to the party by such means as making contracts.

  8. Providing to Third Parties

    Without the consent of the individual, JSB will not provide Personal Information to any third party, except for cases permitted under the related laws or regulations. JSB will not provide Personal Information to any third party, based on the “Opt-Out System” (Article 23.2 of the Act on the Protection Personal Information).

  9. Request(s) for Review etc.

    JSB will, based on the provisions of the related laws or regulations, properly respond to comment(s) and request(s) from the individual regarding handling of Personal Information such as to review, correct, stop receiving further product or service information from JSB, or to delete Personal Information of their own after confirming their identity. Please contact the appropriate customer center under the guidance of each company to which you have provided your Personal Information.

  10. Continuous Improvement of Internal System

    JSB will continuously endeavor to improve internal compliance systems including appointing responsible officers for administration of Personal Information, updating this Privacy Policy through establishment of internal rules, education to directors, officers and employees, and appropriate internal audit to handle entrusted Personal Information properly.